Tongue in cheek (mostly) but these are all absolutely state-issued tone setting statements to prime us to feel a certain way. Propaganda, by definition, does not have to be false.
On the surface Sundin appears he’s being used as a prop, but he’s a true believer who has actually lived it. He saw in the last few years something was broken.
The Toronto fanbase and organization needed healing after being berated and bullied by Marner’s messaging (and his subsequent success) in the midst of organizational implosion.
Sundin is now purposefully working to make sure all players coming into the fold appreciate the privilege and passion that comes with donning the blue and white.